Business Talk Magazine

Because everyone deserves a great coffee experience, ‘787 Coffee’ brings you coffee from the farmlands of the highest mountains of Maricao, Puerto Rico. Hmmm… I believe it is time for a cup of coffee. 

Coffee is the taste of the world in a cup. One of the most appealing aspects of coffee is that it can be customized to fit any preference. Coffee drinkers of all stripes have their own distinct coffee styles. You will discover a method to enjoy your coffee just the way you want it, whether you want to relax and drink leisurely or get a jolt on the move. Coffee, like the world around it, continues to develop.

‘787 Coffee’ has been addressing coffee enthusiasts’ need for outstanding coffee for decades, driven by the simple belief that everyone deserves a great coffee experience. What distinguishes these individuals is that they produce Coffee beans in order to create coffee of exceptional quality in terms of scent and flavour. Because of its distinct flavour, people from all over the world adore this sort of coffee.

‘787 Coffee’ has expanded rapidly and on a massive scale. Despite their development, they remain committed to its founding idea of “an unwavering devotion to quality.

Brandon Ivan Pena, the CEO, and Founder of 787 Coffee Co. entered the market with farm-to-cup coffee with the goal of humanising brands. The majority of coffee cafes in the United States purchase their beans from a wholesaler. Distributors purchase coffee from all around the world and blend it together. 787 Coffee cuts out the middleman by growing its own coffee on a property in Puerto Rico’s highest highlands.

“There are more people consuming coffee than ever before in history, but fewer people working in agriculture than ever before, which poses a difficulty.” Brandon contends.

Brandon is promoting people to join hands in growing coffee in the country rather than importing it from other countries, with the goal of doubling farmers’ income and providing employment possibilities for youngsters.

“We consume coffee from other nations 99 percent of the time in the United States. Growing and providing jobs for our local farmers is essential to me, as is providing opportunities for our coworkers to advance within the firm and provide a local product to the community. In the next three years, we want to open 100 coffee shops.” quotes the founder. 

Perseverance Is the Key to All Victories

Life would be meaningless without obstacles, problems, hardships, and challenges.

The ability to persevere in the face of adversity is what makes the firm so successful. As a farm-to-cup coffee firm, the team has to deal with both agricultural and climate changes, as well as economic risks. 

COVID was a tense period for 787 Coffee, according to Brandon. For three months, the company was shuttered. They were unsure, but Hurricane Maria in 2017 provided them with preparedness because they had previously lost everything when the hurricane devastated their coffee farm. 

“We waited patiently this time. We saw that many coffee shops were shutting, so we decided to take over. Instead of focusing on the negative, we chose to focus on the good and negotiated eight commercial locations, taking advantage of the numerous empty places.”

Brandon’s experience as the owner of a coffee plantation has given him a unique perspective on the issues that his coworkers confront in the field. The team is using innovative technologies to reduce the difficulties of farming. Brandon places a high value on the team’s well-being and values their contributions. He is grateful to the crew for working hard hours and putting in their best effort. 

“We believe in openness, and our goal is for you to know where your coffee comes from and when it was roasted.” Brandon states. 

Ensuring That You Love It till The Last Drop

But how does the firm ascertain that its attempts to provide the best coffee will yield the intended outcomes? It is evident that one will never be able to provide their customers with the finest customer experience if they do not try to find out what they think about the service. 

Their feedback on their experiences with the brand is valuable information that 787 Coffee utilizes to better tailor their business. 

“We ask a lot of questions to both our caffeinated consumers and our caffeinated workforce; they are the face of the firm, so we approach them for input whenever we want to know how they feel about a certain issue.” 

Looking Forward

A cup of coffee shared with a buddy is a feeling of delight and good use of time and this will keep growing, feels Brandon. He opines that the love for coffee will only grow from here. He sees plenty of trendy coffee shops with incredible baristas that will be extremely unique and creative and push harder than ever before to give you a greater taste. As a result, he sees a lot of development for 787 Coffee and the people that work for it. 

A Message to Young Entrepreneurs

By being passionate about what you do you become successful, believes the founder.

“My partner, Sam Sepulveda, and I founded this enterprise, not for the sake of riches or glory, but to provide jobs to Puerto Ricco and export one of the world’s greatest coffees. We do what we do because we believe in the people who touch our lives on a daily basis, as well as the wonderful aroma of coffee. I’m infatuated with our company; I learn something new every day, I push hard, yet I still feel like I’m learning nothing. There’s a lot to learn and a lot to do.” 

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