Business Talk Magazine

There’s a saying, “The love for gardening is a seed once sown that never dies.” The way you grow your garden reveals your inner-self. It requires passion and care. Plants also need proper light to grow and be healthy, especially indoor plants, since they get too little sunlight. But LED Grow Lights have made indoor gardening easier than ever. This lighting technology is specifically designed to replace sunlight, stimulating photosynthesis and creating the ideal growing environment for plants in any season. But grow lights come in various sizes and shapes with multiple characteristics. Choosing the right one for your plants can be tough without proper knowledge. Growgenics is a well-known brand that offers a wide range of grow lighting solutions. Its products are user friendly and suitable for a variety of plants and environments.

A Broad Picture of the Company

Growgenics is a leader in LED grow lighting technologies, offering advanced patented solutions for any species of plant. It has multiple budget-friendly, full-spectrum patented lights that assure maximum yield using minimal power (as much as 38.2% compared to legacy lighting, as recently proved by their 3rd party testing). Its cutting-edge advanced horticultural LED lights (Variable Spectrum Pro Series lights), as well as a budget-friendly, commercial line (Fixed Spectrum Pro Series lights), come with grower-centric features including patented Green Inspect Mode, integrated environmental sensors, and much more. Growgenics uses high quality LEDs and components to ensure the extensive longevity of its products while minimizing both electrical energy and heat.

Growgenics works with four major markets: Controlled environmental agriculture (CEA, i.e., vertical food farming), legal cannabis cultivation (primarily with large multi-state operators or MSOs), supplemental lighting for commercial greenhouses, and horticultural university research. More than anything, Growgenics values relationships. While they serve major players in the horticultural industry, they’re more than just a vendor–they are a partner. They aim to help their customers along every step of their journey, and to support all their growers by sharing the extensive expertise of their team.

The Flagships:

In their original flagship product (The Shape Light Pro 630VS), with patented Multi-Shape Lighting LED technology, drives maximum photonic energy directly to the plant foliage via adjustable and pivoting light module segments. This unique design provides the user the ability to easily and quickly adjust angles of light modules to direct maximum photonic energy directly to the plant foliage where it is needed. 

The patented LED lights are built on six years of cannabis cultivation laboratory testing, intensive research from multiple university studies, and NASA food-in-space cultivation research. These in-depth studies helped them identify plant-specific light color frequencies that affect photosynthesis along with growth. These frequencies are built into their LED lighting and can be manipulated for all plant species, improving their nutritional value, chemical ratios and flavor. For legal cannabis cultivation, Growgenics’ tunable variable spectrum can enhance THC content, terpenes, and CBD. This unique feature enables the user to set variable ratios to maximize vegetative yield.

The Geniuses Behind It All

Growgenics and its innovations are led by industry veterans passionate about using technology to develop creative solutions. It was founded by Rick Genga, President/CEO, in 2014 at East Greenwich, RI. Rick is an accomplished leader and mechanical engineer, with 35+ years of demonstrated experience. He is a Design for Manufacturing and Assembly (DFMA) expert and values creating lean and inventive designs for durable products. Before Growgenics, he led and managed many companies in engineering and advanced product development for the military, medical, dental and consumer industries. He is also a specialist in advanced LED lighting and application of LED technology in the horticultural, medical, and research industries. He founded Growgenics to design state of the art lighting solutions for the horticultural market. Prevalently, factory lights or home lights were repurposed for horticulture; They were simply not designed for plants and could even harm them. Through its advanced LED technology, Growgenics is changing the game and tailoring their technology to the needs of farmers. 

Rick’s vision was shared by Hamid Pishdadian (CTO) and Joe Anter (VP of Business Development). Hamid is an exceptional design engineer, inventor and technocrat who – with Rick Genga – holds over 40 US and international patents. He specializes in computer science, electrical engineering, robotics, artificial intelligence with direct experience in neural networks, genetic algorithms and more. Joe Anter then joined the team, leaving a multi-billion-dollar corporation because he believed so strongly in Growgenics. Joe has over 30 years of experience in sales leadership with Fortune 1000 companies. He has proven expertise in facilitating the launch of new ventures, products, and services. He also has mentored and coached hundreds of sales professionals. 

And these are just the core team of innovators. Growgenics is also supported by a team of brilliant advisors specializing in fields including business management, finance, horticulture, pharmaceuticals, and more. Creative thinking drives their progress and ingenuity, and Growgenics has created an innovative team to keep their creative values and success at the forefront of their markets. 

A Bold Innovator

Growgenics strives to create new trends, not follow trends. Its team is constantly working on pragmatic innovations that make growing easier and more efficient, and that encourage their peers to improve as well. As previously mentioned, its Growgenics is a thought leader in the field of LED lighting. “Many companies in our market simply provide technology and then walk away. Our team of experts provides exceptional customer service to each of our customers,” states CEO Rick Genga. With over 50 years of combined experience, the team enjoys sharing knowledge with growers so that they may get the most out of their plants, regardless of the species.

Growgenics’ ability to pivot to continue innovating drove their success during the pandemic. Like every market during the pandemic, the LED lighting market faced the detrimental effects of COVID-19. Needless to say, many players are still reeling from its consequences in the aftermath. The Pandemic considerably affected the global shipping and supply chain, spiking the demand for shipping as well as costs, affecting manufacturing companies. For Growgenics, being forced to swiftly shift to more efficient and creative solutions has been its silver lining. Keeping its team’s safety as priority, they shifted to work-from-home and emboldened their focus on innovations. This has helped to sustain customer relationships by making them simpler, more effective and more efficient.

Growgenics’ Growth-Drivers

Growgenics’ astronomical trajectory reflects the passion and dedication of its team. Its team of partners and consultants share the values of the core team: creativity, drive, and determination. The team of professionals that power Growgenics is a multi-disciplinary workforce with varied expertise. “We thrive on each team member sharing their expertise and knowledge with the rest of our team to create the most informed and cohesive dynamic,” adds Rick. The leaders consistently encourage broad thinking and take a top-down approach to innovation. Everyone is open to creative thinking, including ideas and designs.

Growgenics also has a strong advisory body that ensures that it’s always moving in the right direction. They examine growth from different angles, providing feedback and guidance that strengthens the mission of Growgenics. Growgenics proudly recognizes the contributions of its people and their passionate, adaptable, and out-of-the-box approach to problem-solving and innovation.

A Vision of Betterment of Mankind

Growgenics is also a firm believer in doing good in the world. By supplying advanced technology to help agricultural innovators, they hope to aid positive change in two major areas: medical cannabis as a force against the opioid crisis and indoor vertical food farming as a safe solution to feeding an exponentially growing population. Their lights are designed for maximum control in a contained environment. Regarding legal cannabis, this means that their lighting solutions can provide master growers with the ability to manipulate CBD, THC, terpenes, and more to create the safest and most effective medical cannabis strains, which are proven to be a radically safer alternative to opioids. They can also use their technology to manipulate nutritional value when growing food indoors. With their technology, vertical food farms can manipulate fructose levels, alter vitamin and mineral concentrations, and affect flavor, all while growing sustainably, organically, and pesticide free. They hope that their technology will continue to power these forces for good in the world.

Advice from the Leaders

“Whether you are starting a new business or revolutionizing your existing business, always focus on people. At the end of the day, your team will work hardest when they feel valued. Your customers will return when they feel that they’re listened to. Your partners will support you when they feel supported. Your success will only be as strong as your community.

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