Business Talk Magazine

“ If your vision is to make your business a brand, you can’t afford to be on the second, third, or fourth page of Google search results. You just won’t meet the right audience to make any impact.”  

Chris Fawcett- Founder- Third Marble 

Chris Fawcett started Third Marble with top engineering affordable Google solutions that help grow your business.

“ We have helped clients with almost any kind of budget from $300 to $20,000+ a month with Google Ads. We are trying to make Google Ads and SEO affordable for the average American small business. Our goal is to help local economies grow by providing affordable digital marketing solutions for local businesses” says Chris. 

Third Marble specializes in getting businesses on page one of Google with Search Engine Optimization services and Google Ads Management. The company has experience with search, display, remarketing, shopping, and YouTube ads. They also specialize in local search engine optimization and have helped national and eCommerce website clients grow bigger and stronger in the market.  

Chris steers “Our main purpose has always been to help our client’s business grow, to help them bring in more revenue to keep their business open. Our clients rely on us to help bring relevant leads to their website so they can provide for their families, so they can keep their employee’s and those employees can continue to provide for their families. We’ve always looked at our business as a way to help local economies grow all over the country.”

How it all works- The Inside Story

Let us say you are a client. When you sign up for the services your account is assigned to an Account Manager. That Account Manager meets with you to understand your marketing goals and disperse that information to the rest of the team. Whenever you need to make a change to your account or update your credit card on file, all you have to do is email your Account Manager. Then the team of Third Marble will figure out the best way to accomplish with Google what you need. With two-way good communication on your leads and changes in your business, the team creates a campaign that will work for you.

“ We also have our pricing designed to just perform Google Ads management or SEO work but if the client needs a little extra collaboration or help outside of those areas we have options to make that happen for them too.” Chris quotes. 

With all these years of support and experience, the team of Third Marble is so hyper-focused on Google that they know every update and change in the algorithms and new practices. Their reporting is generated directly from the client’s Google Ads account and presented out in a way that makes sense. It also reflects data fluctuations from the previous month. Thus you can easily track if your cost per click has increased. 

“ Our business is built around the Henry Ford assembly line concept. We have specific departments that perform specific tasks in accounts. This allows us to be efficient with our work, which keeps our overhead costs down and keeps our pricing affordable for our clients. On average our retention rate is around 95%, which leads us to believe we are on the track.” 

Aah factor! The Story behind the brand ‘Third Marble’. 

Chris shares the motivation behind starting Third Marble. 

“ It started when the owner of my favorite local pizza shop asked me to build a website. I agreed and after the website was up and running for a while, the pizza shop owner said he wasn’t getting any phone calls from his website. I told him he needed to do some online advertising. “If you build it, they will not come.”, I said. “Having a website without advertising is like printing business cards and not handing them to anyone.

A few weeks later, the pizza shop owner called me with some questions about a contract he was about to sign. The pizza shop owner was approached by a salesperson from an online advertising company that wanted to charge him $1200 a month on a 12-month contract for Pay per Click advertising. I couldn’t believe it. There was no way that there would be that many searches for pizza in one month for that small of a geographic area.

So I advised the pizza shop owner not to sign that contract and began advertising the pizza shop’s new website myself. I tried numerous different strategies to advertise the pizza shop online, including search engine optimization, email marketing, social media, and pay-per-click on Google, Yahoo, and Bing. After only a few weeks, it became very obvious that there was only one truly effective strategy – one that was cost-effective and didn’t consume hours of the owner’s time each week – Google Ads. For such a small company, Yahoo and Bing didn’t generate enough clicks to make the management of the campaigns worthwhile. Facebook and email marketing were too time-consuming for the owner and didn’t help generate many new customers. Since Google Ads was generating 80% of all the traffic to the website, and budgets and resources were limited for the pizza shop, we decided to drop all other online marketing except for Google Ads.

What fascinated me the most was – I had a hard time even spending $300 per month, let alone $1200. How could that “reputable” company charge a little pizza shop $1200 per month? Were there other small businesses that needed this kind of help too?

So I started asking other local business owners if they ever get business from their websites and if they ever had a positive experience with an online marketing company. Their experiences varied, but there was one common response – “No”. So I started advertising a few more local companies online using Google Ads and the results were the same as the pizza shop – more new customers and positive ROI.

Seeing the opportunity to start a small business that could help small business owners everywhere, I left my job and started Third Marble Marketing. After a while, it became very obvious that there are too many internet advertising companies out there that are taking advantage of small business owners. So I vowed to make Third Marble Marketing a resource to help the small, local business owners grow their business by providing an affordable internet marketing strategy that effectively generates customers, NOT “traffic”.

Conclusion

Google is the first place millions of people across the world look for answers to their large and little queries. If they’re smart, they’ll discover them among the first few results. As a result, websites on the top of Google’s search engine results receive enormous traffic than the ones lower down the order. More than three fourth of all Google users never go past the first page of a Google search. Thus you must rank on page 1 of Google. A strong SEO presence has the potential to attract inbound traffic and help your company thrive for years to come.  

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