Business Talk Magazine

Blockchain is undoubtedly one of the top revolutionary breakthroughs of this age. Its capabilities extend beyond crypto to healthcare, automotive, government, media and entertainment, and other industries. Blockchain can also protect intellectual property rights and unlock commercial opportunities.  Its immutable character is critical to an IP owner since it adds levels of security to an IP’s ownership claim and can grant licenses or collect royalties. In that vein, blockchain is addressing a slew of issues afflicting the music industry. Musicians can receive fair compensation, and record labels can stream and pay artists who contribute to the music. Christina Löwenström, a blockchain pioneer, is helping musicians tokenize their music assets with her unique platform, Zeptagram. Found in 2014, Gothenburg, Sweden, the concept has generated a lot of attention from the corporate sector and the media, highlighting the leader’s and her platform’s power.

Christina was recently interviewed by Business Talk Magazine for its next edition, “Influential Business Leaders of the Year 2021.” As the discussion followed, Christina explained how her platform is assisting artists all around the world in recognising the worth of their passion and work. And how Zeptagram is bringing artists and their followers closer together. The following excerpt provides a complete account of the conversation.  

TOKENIZING MUSIC RIGHTS: SIMPLE & EASY

Zeptagram is a digital marketplace that allows music lovers to invest in music and IP rights in exchange for cash incentives. It helps musicians to trace and tokenize their assets and share ownership with their fans. Investors can invest through its customized currency ‘Zeptacoin’ and receive handsome returns when the music is played on radio, television, streaming platform or used in movies. Zeptagram’s user-friendly system makes investing in music – simple and lucrative. Working closely with musicians and composers around the world, it provides a safe and simple medium to track music copyrights while also providing royalty income to owners. Its efficiency reflects a group of specialists with a worldwide perspective who are passionate about technology, music, and finance. The platform is available as a website, as well as a mobile app for Android and iOS devices. Its trading currency, ‘Zeptacoin,’ has also gained traction and is listed on cryptocurrency exchanges Bitmart, Bittrex, and Pancake.

BUILT TO EMPOWER CREATORS

Zeptagram was born from a vision to revolutionize the music industry. Christina has a background in both music and blockchain, and she has always wanted to explore the intriguing possibilities of blockchain technology. Growing with the changing tides, she has witnessed the dramatic transformation of the music industry on account of innovation, as well as its highs and lows. Her passion has always been to encourage unsung creators, and her platform enables her to do so. Zeptagram offers a holistic platform for artists to make a living from their hard work while focusing on their passion. It uses the DNFT protocol to connect artists’ royalty payments to real-world royalty collection and to use its NFT system for merchandising. 

While collecting royalties for certain IP rights can be problematic, Zeptagram strives to create a transparent ecosystem for musicians to monetize their songs and connect with their fans. Sponsors can partner with artists on songs, allowing IP owners to track and collect royalties. Eventually, this creates a strong bond between musicians and music fans, which benefits both parties.

BEHIND THE MIRACLES IS A HAPPY & DRIVEN TEAM

There are always geniuses behind an innovative endeavour, and it’s no different with Zeptagram. The idea and vision of empowering artists have driven many young minds, like Christina, to form its team. There is a lot of excitement and promise even in its dynamic environment. The founder believes when people are passionate about what they do, their functionality improves, and so does their productivity. Therefore, Zeptagram as a company has a much-decentralized culture. And it’s like this way before COVID-19 pushed people into work from home. A typical day here starts by communicating with everyone via virtual platforms (Telegram, Zoom, Skype, etc.) and ends with communicating with the team and partners.

The team’s passion and dedication gives a closer look at Christina. As a leader, she has always sought an inventive way in her work. While building this team, she has ensured team members are not only skilled but are enthusiastic towards life itself. Their combined efforts and united passion enable Zeptagram to continue cruising toward success while keeping the sails up.

DRIVEN TO GO BEYOND…

By providing a digital stage for music to generate value, Zeptagram has lined up many international musicians and composers as clients. On the other hand, it has proved to be a lucrative business whose efficiency reverberates across the trading exchange expanse. “As blockchain pioneers working with DNFTs and NFTs, our successful IPOs and ICOs have led us to Bitmart, Bittrex and Pancake,” explains Christina. She is aiming to position Zeptagram in the stock market with a resounding presence by 2022. Also, she and her team seek to grow on the emerging opportunities and changes of the music industry while staying aligned with their fundamental mission – “To offer a fair and transparent platform where they can easily and quickly monetize new or existing songs.”

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