Business Talk Magazine

‘Corporate Wellness’ is more than just a catchphrase. Employees are a company’s most valuable asset, so making sure they are fit and active is a wise investment. And, as the corporate world has evolved, businesses have undertaken a variety of expenditures to assure a productive workforce. However, since last year, health and wellness have been precedence in every organization. The avalanche of unemployment and sporadic isolations have distressed everyone’s lifestyle. The need of the hour is to implement customized wellness solutions to ensure their productivity and work-life balance. Bio-Functional Health Solutions (BHS) offers a number of lucrative corporate wellness programs befitting to all sizes and shapes of organizations.

THE BEST WELLNESS SOLUTIONS UNDER ONE ROOF

In 2007, a Fortune 500 manufacturing company sought total wellness for its workers and appointed a physician from a professional baseball team to keep them productive and pain-free at work and home. Finding this an elite model to ensure the well-being of the masses in a workplace, the physician began the journey of BHS. In the following years, BHS has entered and floated numerous pipelines in corporate wellness; and has evolved as one of the leading wellness solutions providers in the USA. 

Its wellness programs focus on key productivity killers, such as Musculoskeletal (MSK) conditions, Poor Health & Wellness and Infectious Diseases. It also allows clients to hire in-house nurse/wellness experts for better care. Its nurses are its employees and bring the highest standard and certifications to provide OSHA compliant health assurance. BHS is flexible with all sizes and shapes of organizations, and its solutions are affordable to every vertical – be it manufacturing, corporate or other intensive labor settings. 

THE ONE BEHIND THE BIG PICTURE

Since 2018, BHS is under the leadership of Brent Kruel (CEO). Brent is a healthcare executive – with over two decades of experience in hospitals, military healthcare, healthcare insurance, software, professional services and consulting. He also served in the Air Force for 14 years and is a two-time combat veteran. Moreover, he was a Physician Group Practice Manager, Director of Supply and Logistics, and Chief Information Officer of the largest Veterans Affairs and military hospital in Las Vegas, NV.  He is well travelled having been to over 30 countries on six continents to include doing work in Europe and China.

Brent tore his ACL in 2014, and following surgery, he lost 25% of his range of motion and walked with a limp, necessitating a second surgery. But for him, limping wasn’t an option and neither was surgery. He is an extreme-sports enthusiast with numerous sporting qualities (mountain climber/biker and skier) and was a former NCAA Division I track athlete at the US Air Force Academy. He sought recovery and witnessed first-hand soft tissue healthcare treatment that was only available to pro-athletes. The treatment was extraordinary, and he did not only regain his range of motion, but he also avoided surgery. This incident inspired him to avail the same elite care for leaders who care for their team’s well-being. This inherent desire brought him to the doors of BHS. Under his stewardship, BHS has reinvented and reimagined corporate wellness, coining the term “Health Assurance.” He has led the company’s vision to collaborate with its clients to offer tailored solutions. His endeavors and ethical efforts resound across the industry. He has earned the recognition “10 Best Entrepreneurs of 2020” and “50 Smartest Companies of the Year 2020” for his work on improving employee productivity and helping companies return to working safely during a pandemic.

LEADING WITH TECH-BLENDED MODEL

North America largely dominates the Corporate Wellness market and has the largest revenue share. BHS leads this market as a tech-enabled total wellness provider. By combining technology with an in-person approach, it ensures an effective and comprehensive solution to MSK pain, nutrition, fitness, ergonomics, and much more. “We couple technology with the human touch, especially for MSK treatments, for total wellness, cannot be achieved without the in-person approach,” says Brent. He also says that BHS is the only one to translate the patient care system into a complete MSK self-treatment with proven results. 

The Company is also one of the rare to utilize registered nurses in hands-on soft tissue healthcare. This also gives BHS a competitive advantage in pricing. “We can pay our nurses top dollar and still charge companies 30% less than our competitors,” states Brent. The majority of its competitors rely on pricey chiropractors who only have one trick in their sleeves. BHS, on the other hand, has top of the line nurses who ensure ROI on its programs. Another prominent factor is that its best-in-class programs are risk-free. It allows clients to sign up for easy to implement subscription services and opt out at any moment rather than signing long contracts. It offers quarterly reports to clients to ensure their investments are generating results. It also maintains client relationships by communicating with them frequently to ensure that services are working smoothly.

COVID-19 AND ITS INTRICACIES

BHS’s innovative business model has helped it acclimatize with the changing climate of the pandemic.  It released over a dozen new offerings, including First Aid, Nutrition, Fitness, Ergonomics, Case Management, Infectious Disease Management and Control, TeleHealth, Health Fair Coordination, Wellness Challenge Coordination, Computer-Aided Mobility Health Assessments and Mobility Self-Assessments for MSKs. While its core focus surrounds MSK prevention and treatment, it has a litany of other health and wellness solutions that has helped it grow.

Brent, however, says that COVID-19 being a novel disruption, didn’t give them the time to prepare. He believes they could have helped its employees and others in a better way to cope and withstand this infectious chaos.   

GUIDED BY AN ETHICAL ATMOSPHERE

Besides resources, BHS is driven by core values, which helps in building a viable culture. It’s led by a veteran and stands on the foundation of integrity first and service before self, which keeps it productive. These values were imbibed in Brent and have helped his company excel in every aspect. BHS is an ecosystem of mutual respect, which fosters innovation and empowers a positive culture that ensures better engagement with clients. Also, there’s altruism at every level that showcases care for its employees. BHS values its employees’ knowledge and experience and not only welcomes ideas, but also highly encourages them. This open form of creativity flows into everything it is as a company.

ACHIEVING IN MORE THAN JUST ACCOLADES

In the last 5 years, BHS has invested time and resources developing a self-treating application trademarked of a patient’s own musculoskeletal health, which will be released in Jan 2022. The Company also seeks to generate awareness of its low-cost & non-invasive treatments for musculoskeletal conditions. Nonetheless, BHS’s efforts to redefine corporate wellness is well-recognized by the industry. It has been recognized by The Silicon review under, ‘50 Smartest Companies of 2020’ and ‘10 Best Healthcare Companies to Watch in 2021’ by Global Business Leaders Magazine.

A VALUABLE ADVISE FOR THE COMMUNITY

“Understand that you, your peers and employees are humans and merely not machines that function without fail. Be wise and get a program in place to help you, your peers and your employees become the healthiest versions of yourselves and watch your growth, work quality, productivity, company culture and ultimately your bottom-line flourish.” – Brent Kruel

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